Social Media and Body Image: #Fitspiration at Its Worst

Posted by Nancy Clark

Man sitting and looking at phone

As a nutrition expert, you have the privilege of helping your clients form a positive relationship with their diet. Food is fuel. But food is (seemingly) fattening. If you think you are too fat, the "obvious" solution is to go on a diet, restrict calories-and deprive your body of valuable nutrients. The problem is diets do not work. (If diets worked, then everyone who has ever been on a diet would be lean.) Plus, your body deserves better than to be denied and deprived of valuable nutrients.

No matter how many times you're told these truisms, just peeking into Instagram, Facebook or YouTube tells you something else: You need a perfect physique, and all these diet and exercise tips will help you get it. Unfortunately, social media posts have a powerful impact on how we see ourselves (flawed!)-particularly if we spend hours each day comparing ourselves to The Ideal Body. No longer do we ask mirrors on the wall who is the fairest of us all. Rather, we scroll through photos on smartphones to figure out which body we'd like to clone.

The trouble is that seeing image after image of skinny, toned bodies leads to diet pills, quick diet fixes, magic cleanses and myriad forms of food restriction that claim to fix any body flaw. None of this is healthy. Research on the impact of social media on women's body image verifies that exposure to images of attractive celebrities and peers harms their self-image (Brown & Tiggemann 2016).

Comparing yourself to your friends, and friends of friends, on social media can easily put you in a bad mood, harboring negative thoughts about your body. The alleged fix: restricting food and exercising excessively.

#Fitstagrams = #NotScience

If you explore social media, you're bound to find "fitstagrams" that share the fitness journey of people of all ages, sizes and shapes. Yes, these posts inspire some people-hence, the hashtag #fitspiration and may motivate them to stay on track with a healthy eating and exercise program. But for others, the same messages can backfire, making them feel inadequate, anxious and preoccupied with perceived body flaws.

Such reactions can pave the path to exercising too much and/or eating too little. Hence, it's no surprise that folks who spend too much time on social media are at risk for developing eating disorders (Cohen & Blaszczynski 2015). The drive for thinness can easily override the desire for health.

Social media messages aren't typically backed by science. And self-taught fitness gurus are not health professionals. Unfortunately, seemingly innocent messages can do unintended damage including bad mood and body dissatisfaction (Brown & Tiggemann 2016). You'll find militaristic posts ("You can have results or excuses, not both.") that grab attention but also breed inadequacy. A more compassionate post might read: "You can totally improve your health and fitness and occasionally make excuses not to work out every single day. That's fine and normal" (Van Hare 2016).

#BodyDissatisfaction Studies

Body dissatisfaction is one of the most consistent and robust risk factors for developing an eating disorder. It is associated with low self-esteem and depression, which puts it at the core of our physical and mental health. A German study showed that almost half of 25- to 74-year-old women and one-third of men of the same age had body dissatisfaction (von Lengerke 2012).

While most research on the effect of social media on body image has involved women, men also have body-image struggles. A survey of more than 2,000 Canadian male high-school students found that about 30% were dissatisfied with their bodies. Though some wanted to lose weight, the majority wanted to gain weight. Males tend to be more concerned about muscularity and how to gain bulk (Sampasa-Kanyinga et al. 2016).

Unfortunately, the thinness in social media posts is thinner than the women we see in real life. A survey of 600 Instagram images indicates the vast majority of pictures showed only one body type: thin and toned (Tiggemann & Zaccardo 2016). Repeated exposure to these idolized physiques leads us to believe that lean, toned bodies are normal, attainable, expected and central to attractiveness. The end result: overwhelming dissatisfaction with one's own body (Grabe et al. 2016). And we all know what that leads to: dieting that can be more harmful than helpful.

Getting to #BodyPositive

Social media doesn't have to erode people's body image. It can also be a way to rebel against social pressures to look a certain way. Michigan State runner Rachele Schulist did just that. She used Instagram to speak out about athletes and body stereotypes:

"The idea that you have to look a certain way and be thin to be a fast runner is bulls***. …. In our society, body image is such a hard thing due to social media because you can see a picture and just compare. I was constantly comparing … I wasn't confident in how I looked. I'll be honest. I spent a lot of nights crying just because I was so anxious, sad and hungry all the time. It was hard-really hard."

Woman taking selfieAfter posting her story on Instagram, she received an overwhelming number of supportive responses. She had no idea how many other athletes shared her struggles, and she was able to give them a voice (Chavez 2016). Social media can also make a positive impact!

Praise the effort put into eating well and exercising for health. Be comfortable modeling your authentic body; make no disparaging comments about your "fat thighs." Stop any fat talk and body shaming; focus on the positive. Encourage gratitude for all your body allows you to do.

Changing Clients' #SelfTalk

As personal trainers, you have a huge opportunity to teach people that humans come in differing sizes and shapes. The dog kingdom has this figured out: The Saint Bernard does not look like a greyhound-nor does it yearn to be one. The Labrador does not envy the poodle, nor does the beagle want to be a Chihuahua. Each dog is proud of its size and genetics. Can't we be at least as smart as our dogs?

If your clients believe they have flawed bodies, tell them they might be wrong. We are all born with perfect bodies that are likely still perfect. After all, beauty comes from the inside out. If they feel ashamed because they wear clothing that is bigger than, let's say, size 2, they are still "size beautiful," not ugly and horrible as they may see themselves. An Instagram post from kellyufit says it all: "Eat like you love yourself. Move like you love yourself. Speak like you love yourself. Act like you love yourself. #SelfLoveWins."

Rethink Your #PepTalks

As a fitness leader, you may want to think twice before commenting on a client's body. Does "you look great" mean the client must have looked horrible before? Praise the effort put into eating well and exercising for health. Be comfortable modeling your authentic body; make no disparaging comments about your "fat thighs." Stop any fat talk and body shaming; focus on the positive. Encourage gratitude for all the good things your body allows you to do.

And for certain, discourage your clients from spending hours on the internet looking for body love in the wrong places.

If you have yet to get a nutrition certification, explore what we have to offer. Make even more of a difference for your clients today.


Brown, Z., & Tiggemann, M. 2016. Attractive celebrity and peer images on Instagram: Effect on women's mood and body image. Body Image, 19, 37-43.

Chavez, C. 2016. Should athletes look a certain way? Michigan State runner takes stand on body image. Sports Illustrated. Accessed Jan 17, 2017.

Cohen, R., & Blaszczynski, A. 2015. Comparative effects of Facebook and conventional media on body image dissatisfaction. Journal of Eating Disorders, 3, 23.

Grabe, S., Ward, L.M., & Hyde, J.S. 2008. The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies. Psychology Bulletin, 134 (3), 460-76

Karazsia, B., Murnen, S., & Tylka, T. 2016. Is body dissatisfaction changing across time? A cross-temporal meta-analysis. Psychology Bulletin. Advance online publication. doi:10.1037/Bul0000081.

Sampasa-Kanyinga, H., Chaput, J.P., & Hamilton, H.A. 2016. Use of social networking sites and perception and intentions regarding body weight among adolescents. Obesity Science & Practice, 2 (1), 32-39.

Tiggemann, M., & Zaccardo, M. 2016. 'Strong is the new skinny': a content analysis of #fitspiration images on Instagram. Journal of Health Psychology. doi:

Van Hare, H. 2016. What an honest fitstagram actually looks like. Fit University. Accessed Jan 17, 2017.

Von Lengerke, T., Mielck, A., & KORA Study Group. 2012. Body weight dissatisfaction by socioeconomic status among obese, preobese and normal weight women and men: results of the cross-sectional KORA Augsburg S4 population survey. BMC Public Health, 12, 342.

Topics: American Fitness Magazine, Personal Trainer Marketing

Nancy Clark

About the Author:

Nancy Clark, MS, RD, CSSD (Board Certified Specialist in Sports Dietetics), counsels active people at her private practice in Newton, Mass. (617.795.1875). For more food help, enjoy reading her Sports Nutrition Guidebook and Food Guide for Marathoners. They are available at

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